Corwin Auto Group acquired Dan Wiebold Ford in Nampa, Idaho, their first venture into the Intermountain West. As they looked to establish a foothold in a new market, owner Tanner Corwin met with Fusion in search of a marketing partner — one that could not only execute advertising, but also help build brand equity, shape market strategy, and activate community presence.
We were selected as that partner and more than a decade later, the relationship has grown alongside the Corwin brand and dealerships.
A Growth Partnership from the Ground Up
Since that first dealership launch in the West, we have worked side-by-side with Corwin to expand into new markets across the West, helping open and market stores in multiple states. Every launch has included well-researched, customized, and localized marketing strategy rollout.
From the start, our role has gone far beyond campaign execution. We’ve provided dedicated marketing leadership, building go-to-market plans and managing the orchestration of brand, incentive and community marketing programs.
For each new market, we have led:
- Market opportunity analysis
- Brand development and creative execution
- Media strategy, planning, and placement
- Co-op fund management
- Sponsorship negotiation and event planning
- Grand opening coordination and launch activities
Integrated Marketing Without the Overhead
Throughout the past decade, Fusion has developed and implemented marketing approaches that create cross-market efficiencies — allowing Corwin to scale faster, make data-informed decisions, and implement consistent brand experiences across geographies while tailoring strategy to each community’s unique needs. Corwin has gained access to a full marketing team — without needing to hire dedicated marketing directors, creative teams, media buyers, or community activators for each individual location.
Our services include:
- Marketing budget planning
- Creative concepting, design, and production
- Campaign development and performance tracking
- Social and digital strategy
- Project management and implementation oversight
A Community-Driven Brand
Beyond business results, Corwin Auto Group believes in being a force for good in the communities they serve. We have helped build and execute Corwin’s philanthropic platform across the markets we serve. We’ve helped shape and activate a wide-reaching community engagement and giving program, including:
- Development of a philanthropy and sponsorship strategy that aligns with brand values and community needs
- Community engagement and philanthropic planning, promotion, and activation
- Coordination of press interviews and media coverage to amplify impact
- Creation of cause-driven campaigns and donation tie-ins
Whether it’s celebrating a grand opening or organizing a food bank partnership, we have been on the ground — and behind the scenes — helping Corwin bring their values to life.
A Win-Win Partnership
For over a decade, Corwin Auto Group has relied on us as more than a vendor — they’ve trusted us as a strategic arm of their team. This partnership has allowed Corwin to scale with confidence, enter new markets with impact, and build a reputation as a business that not only sells cars, but invests in the communities it serves.
Want to explore what a strategic marketing partnership could look like for your organization? Let’s connect!