A Crisis Turned Opportunity
Just weeks before the 2010 Western Idaho Fair, Expo Idaho’s longtime Marketing Director stepped down. With the Fair rapidly approaching and no time to hire or train a replacement, CLM, now Fusion was asked a simple question: “Can you step in and help us pull this off?”
We didn’t hesitate. We assembled a cross-functional team and immediately assumed full marketing leadership, handling media, creative, sponsorships, press, and promotions. The Fair launched without a hitch. That moment marked the beginning of a lasting partnership. Over the next 15 years, we have evolved from emergency fill-in to strategic partner.
An Extension of the Expo Team
We now serve as the embedded marketing, PR, and sponsorship arm of Expo Idaho and the Western Idaho Fair. We operate as an integrated part of their team year-round, without the overhead of a traditional in-house department.
We provide:
- Fractional marketing leadership with day-to-day management
- Onsite presence during the Fair with event, media, and activation teams
- Cross-functional implementation across strategy, creative, digital, and development
Our embedded model allows us to move fast, collaborate in real time, and deliver consistency across seasons and stakeholders.
Full-Spectrum Marketing & Development Support
From daily content to high-visibility brand campaigns, we lead initiatives that support both operations and long-term growth.
Ongoing support includes:
- Campaign planning and performance tracking
- Paid media strategy, buying, and reporting
- Web development and platform integration
- Press coordination and earned media coverage
- VIP and sponsor experience design
- Social media engagement and digital strategy
- Stakeholder and partner communications
Whether it’s selling out concerts or unveiling new infrastructure, we are behind the scenes helping Expo Idaho deliver meaningful results.
Experience Creates Efficiency
We’ve guided them through moments of growth, crisis, and transformation, proving the value of an integrated marketing partner year after year. Our experience with Expo Idaho over the past decade helped us build part of each of the Fusion programs. Expo Idaho is in its largest growth period in its existence, and we are using the Fusion GROW program as they take the next step in scaling with the addition of events on the Expo campus, the launch of The Park at Expo Idaho and Boise Pro Soccer, and the continued growth of Western Idaho Fair.