Corwin Auto Group acquired Dan Wiebold Ford in Nampa, Idaho, their first venture into the Intermountain West. As they looked to establish a foothold in a new market, owner Tanner Corwin met with CLM, now Fusion, in search of a marketing partner – one that could not only execute advertising, but also help build brand equity, shape market strategy, and activate community presence.
We were selected as that partner and more than a decade later, the relationship has grown alongside the Corwin brand and dealerships.
A Growth Partnership from the Ground Up
Since that first dealership launch in the West, we have worked side-by-side with Corwin to expand into new markets across the West, helping open and market stores in multiple states. Every launch has included well-researched, customized, and localized marketing strategy rollout.
From the start, our role has gone far beyond campaign execution. We’ve provided outsourced marketing leadership, building go-to-market plans and managing the orchestration of brand, incentive and community marketing programs.
For each new market, we have led:
- Market opportunity analysis
- Brand development and creative execution
- Media strategy, planning, and placement
- Co-op fund management
- Sponsorship negotiation and event planning
- Grand opening coordination and launch activities
Integrated Marketing Without the Overhead
Throughout the past decade, CLM has developed and implemented marketing approaches that helped us build the Fusion CORE program. We’ve created cross-market efficiencies that allow Corwin to scale faster, make data-informed decisions, and implement consistent brand experiences across geographies while tailoring strategy and tactics to each community’s unique needs. Corwin has gained access to a full-service agency — without needing to hire dedicated marketing directors, creative teams, media buyers, or community activators for each individual location.
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Our services include:
- Marketing budget planning
- Creative concepting, design, and production
- Campaign development and performance tracking
- Social and digital strategy
- Project management and implementation oversight
A Community-Driven Brand
Beyond business results, Corwin Auto Group believes in being a force for good in the communities they serve. We have helped build and execute Corwin’s philanthropic platform across the markets we serve. We’ve helped shape and activate a wide-reaching community engagement and giving program, including:
- Development of a philanthropy and sponsorship strategy that aligns with brand values and community needs
- Community engagement and philanthropic planning, promotion, and activation
- Coordination of press interviews and media coverage to amplify impact
- Creation of cause-driven campaigns and donation tie-ins
Whether it’s celebrating a grand opening or organizing a food bank partnership, we have been on the ground — and behind the scenes — helping Corwin bring their values to the communities they serve.n the ground — and behind the scenes — helping Corwin bring their values to life.
A Win-Win Partnership
For over a decade, Corwin Auto Group has relied on us as more than a vendor — they’ve trusted us as a strategic arm of their team. This partnership has allowed Corwin to scale with confidence, enter new markets with impact, and build a reputation as a business that not only sells cars, but invests in the communities it serves.