For 22 years, we operated as CLM, a traditional marketing and advertising agency with all the traditional agency approaches and offerings.
But over time, we saw clients struggling with two common challenges: they needed stronger strategic direction, or they lacked the in-house resources to execute consistently – or both.
We built Fusion to close those gaps, giving companies a simpler way to access senior-level marketing strategy and expert execution without adding headcount or blowing up the budget.
No, really. We rethought everything—including all the things you don’t like about marketing: the cost, the hiring hassles, and the lack of accountability.
When the dust settled, we rolled out a completely new model. Because real marketing success doesn’t come from just planning or doing – it comes from tying it all together.
Fusion places a seasoned marketing leader directly into your organization, providing CMO-level guidance without a full-time hire.
Fractional CMOs stop at strategy. We don’t. Fusion provides both strategic leadership and full-service execution—from creative and content to media, web, digital, and analytics.
Whether you’re scaling fast, tightening budgets, or reorganizing your team, Fusion’s three engagement models are built to meet your needs today and grow with you tomorrow.
Too many vendors, not enough clarity. Fusion consolidates your marketing under a single point of contact (us), eliminating duplication and communication gaps.
When marketing isn’t measured, it can’t improve. Fusion embeds systems that track KPIs, optimize campaigns, and prove marketing is moving your business forward.
Today, Fusion is a strategic marketing partner, based in Boise, Idaho, purpose-built for growth-minded companies nationwide.
We’re not just marketers, we’re embedded allies. We specialize in automotive, home services, and arts & entertainment, we thrive in helping mid-market organizations scale, streamline, or strengthen their marketing through expertise in strategy, media, creative, and digital.
Simply put, we exist to simplify your path to success.
