Growth That Demanded More
In 2013, Commercial Tire was expanding fast across the Pacific Northwest. With growth came new challenges: how to scale marketing, manage dozens of vendors, and create a unified brand across a rapidly growing footprint. They didn’t need just another vendor. They needed a strategic partner who could move with them. That’s when they turned to Fusion. More than a decade later, we’re still rolling together.
Built for the Long Road
From the beginning, we have worked hand-in-hand with Commercial Tire as they grew from a regional presence into a multi-state operation with over 55 locations across Idaho, Oregon, Washington, and Utah. As the brand evolved, so did our role — from campaign development to full-scale strategy, brand leadership, and digital transformation.
Our role included:
- Customer research and market segmentation
- Website strategy, UX updates, and digital planning
- Brand positioning and creative execution
- Full-funnel media strategy, planning, and buying
- Store launch support and grand opening campaigns
Marketing Leadership Without the Overhead
As Commercial Tire scaled, so did the marketing complexity. Over time, we’ve truly fused our teams — with dedicated Fusion leadership in their building weekly, working alongside their team to keep strategy aligned and execution moving. The result: a more efficient, aligned, and data-informed approach to marketing without the cost or complexity of keeping or building it all in-house.
Our marketing services covered:
- Strategic marketing and budget planning
- Go-to-market strategy and rollout
- Campaign development, reporting, and optimization
- Social and digital strategy
- Creative development and production
- Cross-channel execution and project management
A Long-Term Partner in Performance
Through leadership transitions, market expansion, and shifting customer expectations, we have remained a constant — adapting alongside the Commercial Tire team and delivering results built to last. Together, we’ve built a marketing model that scales with growth, stays cost-effective, and drives impact across the business.
Want to explore what a strategic marketing partnership could look like for your organization? Let’s connect!