Atlas Resell, a leading eCommerce company specializing in used and refurbished dental equipment, came to CLM, now Fusion, in 2019 at a pivotal point in their evolution. Atlas was ready to scale — but their acquisition model relied heavily on outbound calls and manual processes.
They needed a marketing partner to help them transform their acquisition processes. One who could shift acquisition from phones to funnels, while elevating the brand and unlocking long-term growth.
Transforming Equipment Acquisition Through Digital Strategy
When we first partnered with Atlas, their call team was the engine behind equipment acquisition. While effective, the model was labor-intensive and difficult to scale. We have introduced a multi-pronged digital strategy designed to modernize acquisition and make inbound leads the norm.
By leveraging content marketing, paid media, and SEO, we helped Atlas:
- Build a high-performing content hub designed to attract dental professionals looking to buy and sell
- Develop targeted paid campaigns that converted searchers into sellers
- Launch educational campaigns that established trust in Atlas’s refurbishment and resale process
- Optimize landing pages and lead forms for ease, clarity, and conversion
The result was a dramatic shift in how Atlas sourced inventory. Inbound digital leads began to supplement — and ultimately replace — much of the outbound calling effort, allowing Atlas to reduce labor costs while increasing acquisition volume.
Marketing Leadership Without the Overhead
Our role has extended far beyond campaigns. We operate as Atlas’s embedded marketing team, attending leadership meetings and aligning marketing strategy with operational goals.
Through our Fusion GROW model, we’ve supported:
- Annual, quarterly, monthly and weekly marketing planning
- eCommerce optimization and performance analytics
- Video, photo, and creative production
- Paid media and organic traffic strategy for acquisition and sales
- Email marketing and seller nurturing
- Project and implementation oversight
This integrated partnership gives Atlas the strategic horsepower and executional bandwidth of a full marketing department — without the overhead.
Scaling Services as Atlas Scales
In addition to acquisition, we helped Atlas improve every stage of the buyer and seller journey. By refining how the brand shows up, streamlining how users interact with the site, and supporting alternative channels as they are developed.
We’ve supported:
- Conversion rate optimization across the site
- New product category and service line launches
- Enhanced strategic product promotion
- Promotion calendars tied to seasonality and inventory offerings
- Improved performance tracking and real-time reporting
Together, we’ve made the Atlas experience more intuitive, trustworthy, and conversion-friendly — all while helping the business scale.
Built for Growth, Grounded in Partnership
From acquisition transformation to brand growth, our relationship with Atlas Resell has been marked by shared vision, measurable results, and deep collaboration. More than a vendor, we’re a strategic partner — embedded in their team, invested in their future, and driving smarter growth every step of the way.